Beyond hair care
We believe brands should give back to the women who make them. At Aura, we're committed to supporting solo mothers, women's health, and creators building something of their own.
Our mission
Aura started with women: our customers, our testers, the women who told us honestly what worked and what didn't. Everything we've built, we built with them.
So our mission goes beyond the bottle. We want to help women take care of themselves, raise their families and build their dreams, with the same honesty we put into our formulas: no shortcuts, nothing hidden.
Our 3 pillars
Care for women
Help women access the health care, information and screenings they need, so they can take care of themselves with confidence.
Support for solo moms
Stand beside solo mothers raising their families alone, with essentials and financial support when it matters most, starting with aid packages every Ramadan.
Women in business
Give women entrepreneurs and creators in any field access to funding + visibility, so they can build something of their own.
The Aura Fund: support for solo moms
Support for solo moms
Raising a family alone takes a strength most people never see. Solo mothers carry everything, often without anyone carrying them.
Every Ramadan, we prepare aid packages for solo mothers and their families: [food essentials, household items, Aura products]. Throughout the year, we work with [partner associations] to offer [financial support / essentials] when it matters most.
NOMINATE A SOLO MOM
The Aura Pulse: Care for women
Care for women
When a health issue hits, no woman should have to choose between her care and her family's needs. Yet too many women face illness, surgery or a medical emergency without the means to get the help they need.
Through The Aura Pulse, we support women going through health difficulties, covering medical costs, treatments, medication. Because when it matters most, no woman should face it alone.
REQUEST SUPPORT
The Aura Circle: our creator program.
Women in business
The Aura Circle is our collaboration programme for creators, influencers and business women across Algeria and the diaspora. We built Aura on honesty, so we won't hand you a script, ask for fake reviews or pay for perfect before-and-afters. We want your real hair, your real routine and your own words, in Darija, Arabic, French, English or all Four. If you love the ritual, say so. If something doesn't work for your hair, say that too. Your community trusts you because you tell the truth, and so do we.
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