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One protein complex,

Three steps,

nothing hidden.

Honest Chemistry

sulfate-free • paraben-free • no mineral oil • no artificial dyes

Made for Algerian hair, our formulas went through more versions than we can count, then to our best customers first, to bring you clean, results-driven care where every ingredient has a job.

A woman with wet hair holds a clear bottle of Aura shampoo against her chest.

I. The Shampoo

A gentle wash made with our Protein Complex, panthenol and aloe vera. Mild coconut- and sugar-based cleansers clean hair and scalp without stripping them, so hair feels soft, not squeaky. Wash twice: the first removes oil and impurities, the second lets the ingredients work. No sulfates, no silicones, nothing your hair doesn't need.

II. The Conditioner

The strengthening step. Applied to damp hair, our Protein Complex (keratin, collagen, silk and wheat proteins) helps strengthen damaged hair, while coconut oil and vitamin E nourish the lengths. The comb glides through from the first wash, so less hair breaks while you detangle. Soft, smooth, never heavy.

A woman with long brown hair smiles while holding a white bottle of Aura hair conditioner.

A woman with glowing skin holds a bottle of Aura hair mask, applying the cream to her shoulder.

III. The Leave-in Mask

The finishing touch. A light cream for dry hair that smooths frizz, adds shine and protects your lengths from daily friction, without feeling greasy. It holds our Protein Complex and the one silicone we use, on purpose: dimethicone, to seal the care in. We'd rather tell you than hide it.

A close-up of a person with eyes closed as their hair blows across their face, revealing an earring.

Every Ingredient Has A Job.

SEE WHAT'S INSIDE

The Perfect routine

You + Aura

Curated haircare

Made with our Protein Complex, our essentials gently cleanse, nourish and strengthen your hair. Soft and shiny from the first wash, healthier-looking over time.

A note from our team

"At Aura, our philosophy is to make one of everything, really good.
One shampoo. One conditioner. One leave-in. And every product we add after that, built the same way.
No endless range, no shortcuts: just products you love, rely on, and always come back to for nourishment, strength and shine."

With care,

The Aura Team

The Perfect routine

Every ingredient has a job

Every Aura product is made with our Protein Complex and carefully chosen ingredients, each one there for a reason.